Web Editing

An often overlooked component of marketing is brand consistency, which is especially true for your message.

I’ll make sure all of your content (email campaigns, social media posts, website copy etc) is grammatically correct and free of spelling errors. I’ll also ensure that every bit of text your company publishes shares the same company voice, tone, and style across every channel. We’ll make sure to craft the message to the specific target audience based on the platform (ex: your Facebook audience might be different from your Instagram audience and each will need a unique presentation).

Manuscript Evaluation/Developmental Editing

During writing, developmental editing can help you define your prose. We’ll discuss key components of a well-rounded story to ensure your content comes to life, such as:

• plot structure
• dialogue
• character development
• pacing
• denouement
• literary devices

Proofreading 

This is the editing with the lightest touch. It corrects minor errors, such as:

• grammar
• punctuation
• spelling
• word usage (their/there)
• design elements (page numbers, headers etc)
• artwork and media placement

Copy Editing

Copy editing is the most popular type of editing. In addition to proofreading, your document will be edited for:

• style
• word selection
• syntax
• factual accuracy
• media efficacy
• mechanics

Substantive/Structural Editing

Substantive editing is the most comprehensive and thorough type of editing and usually takes place before the document is completed. This looks at the content as a whole and analyzes:

• structure
• organization
• logic
• flow
• inconsistencies

Formatting

Is your paper required to be in CMS? Have an article that needs to be formatted in AP? Not sure of the difference and want help? This edit makes sure your text follows the guidelines and rules of your preferred style guide.